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News 37

Canada Tourism launches global ad review

The Canadian Tourism Commission has kicked off a review of its estimated £30 million international advertising arrangements.

The board is currently drawing up a shortlist of agencies and networks to contest the account, which will span various markets including the UK.

DDB Canada is the incumbent on the business. The agency's most recent campaign for the board used the line "Canada… is" and focused on exploring the country's attractions from a tourist's point of view.

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Source - http://www.campaignlive.co.uk/go/home/

 

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