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News 48

Lycamobile wants to shake up Canada's mobile market

U.K.-based low-cost international calls specialist in talks with a number of potential Canadian network operator partners.

European telecommunications provider Lycamobile is planning to shake up Canada's C$18-billion wireless market with a new service aimed at immigrants and other ethnic consumers who regularly talk and text with family and friends living overseas.

Headquartered in London, Lycamobile sells low-cost international mobile calls. It has roughly 20 million customers in 16 countries, including Britain, France, Germany and Australia. The company was established in 2006 with an eye to serving expatriate communities--a multilingual niche market that numbers at least 250 million people around the world.

Lycamobile's goal is to be in 25 countries by the end of 2013, and Canada is a market in which so-called ethnic consumers wield increasing spending power.

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Source - http://www.totaltele.com/

 

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